{"id":11137,"date":"2019-07-11T12:03:50","date_gmt":"2019-07-11T10:03:50","guid":{"rendered":"http:\/\/businessdevelopment-berlin.com\/?p=11137"},"modified":"2019-07-11T12:03:50","modified_gmt":"2019-07-11T10:03:50","slug":"crowdfunding","status":"publish","type":"post","link":"https:\/\/layoutpool.net\/karin-schmidt-avada\/crowdfunding\/","title":{"rendered":"Crowdfunding"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Mit Hilfe von Crowdfunding werden Ideen zu Projekten. Es geht darum, dass m\u00f6glichst viele Menschen mit jeweils kleinen Betr\u00e4gen die notwendigen finanziellen Mittel f\u00fcr die Umsetzung eines Projektes aufbringen. Die Unterst\u00fctzer werden \u00fcber das Internet, \u00fcber Crowdfunding Portale, wie z.B. <span style=\"text-decoration: underline\"><a href=\"http:\/\/www.startnext.de\/\" target=\"_blank\" rel=\"noopener\">startnext<\/a><\/span> oder <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener\">kickstarter<\/a>,<\/span>\u00a0erreicht. Abgesehen von dem <strong>Finanzierungsaspekt<\/strong> kann\u00a0<span style=\"text-decoration: underline\"><a href=\"http:\/\/businessdevelopment-berlin.com\/wp-content\/uploads\/2015\/06\/Crowdfunding-als-ein-Marketinginstrument.pdf\" target=\"_blank\" rel=\"noopener\">Crowdfunding als ein <strong>Marketinginstrument<\/strong><\/a><\/span>\u00a0eingesetzt werden. Crowdfunding-Kampagnen kennzeichnen sich durch ihre Transparenz: sie beziehen sich immer auf ein konkretes Projekt mit einem klaren Finanzierungsziel. Der Kampagnen-Zeitraum wird vorher ebenso klar definiert.<\/p>\n<p>Crowdfunding im engeren Sinne unterteilt sich in das Reward-based Crowdfunding, bei dem die Unterst\u00fctzer (Geldgeber) eine monet\u00e4re oder nichtmonet\u00e4re Gegenleistung (z.B. Produkt) erhalten und das Donation-based Crowdfunding, bei dem die Unterst\u00fctzer keine Gegenleistung erhalten. Eine weitere Art von <span style=\"text-decoration: underline\"><a href=\"http:\/\/businessdevelopment-berlin.com\/leistungen\/crowdfunding-2\/\">Crowdfunding<\/a><\/span> stellt das <span style=\"text-decoration: underline\"><a href=\"http:\/\/businessdevelopment-berlin.com\/blog\/gewusst-wie\/\">Crowdinvesting<\/a><\/span>, zu dem das Equity-based Crowdfunding und das Lending-based Crowdfunding geh\u00f6ren, dar.<\/p>\n<p><a href=\"http:\/\/businessdevelopment-berlin.com\/wp-content\/uploads\/2015\/01\/annamariaangelika.png\"><img decoding=\"async\" class=\"wp-image-11769 alignnone\" src=\"http:\/\/businessdevelopment-berlin.com\/wp-content\/uploads\/2015\/01\/annamariaangelika.png\" alt=\"ANNAMARIAANGELIKA\" width=\"287\" height=\"107\" srcset=\"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-content\/uploads\/2015\/01\/annamariaangelika-200x74.png 200w, https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-content\/uploads\/2015\/01\/annamariaangelika-300x111.png 300w, https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-content\/uploads\/2015\/01\/annamariaangelika-400x148.png 400w, https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-content\/uploads\/2015\/01\/annamariaangelika-600x222.png 600w, https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-content\/uploads\/2015\/01\/annamariaangelika-768x284.png 768w, https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-content\/uploads\/2015\/01\/annamariaangelika-800x296.png 800w, https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-content\/uploads\/2015\/01\/annamariaangelika.png 851w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><\/a><\/p>\n<p>Erfolgsstory: <span style=\"text-decoration: underline\"><a href=\"http:\/\/annamariaangelika.de\/\" target=\"_blank\" rel=\"noopener\">ANNAMARIAANGELIKA<\/a><\/span> auf <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.kickstarter.com\/projects\/460064417\/sustainable-fashion-discover-designer-knitwear-mad\/description\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a><\/span><\/p>\n<p><a href=\"http:\/\/www.germancrowdfunding.net\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/businessdevelopment-berlin.com\/wp-content\/uploads\/2014\/12\/gcn-opt-opt.png\" alt=\"German Crowdfunding Network\" \/><\/a><\/p>\n<p>Karin Schmidt ist Mitglied im Verband <span style=\"text-decoration: underline\"><a href=\"http:\/\/businessdevelopment-berlin.com\/netzwerk\/german-crowdfunding-network\/\">German Crowdfunding Network<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.startnext.com\/clicc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/businessdevelopment-berlin.com\/wp-content\/uploads\/2015\/02\/Crowdfunding.jpg\" alt=\"Startnext Sonnenrepublik\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline\"><a href=\"http:\/\/www.startnext.de\/clicc\" target=\"_blank\" rel=\"noopener\">Erfolgsstory: Crowdfunding Kampagne von Sonnenrepublik<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[6],"class_list":["post-11137","post","type-post","status-publish","format-standard","hentry","category-wissenswertes","tag-crowdfunding"],"_links":{"self":[{"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/posts\/11137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/comments?post=11137"}],"version-history":[{"count":0,"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/posts\/11137\/revisions"}],"wp:attachment":[{"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/media?parent=11137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/categories?post=11137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/layoutpool.net\/karin-schmidt-avada\/wp-json\/wp\/v2\/tags?post=11137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}